Canadians are bombarded with food and drink ads — online, on TV and radio, on posters and billboards.
According to the advertising industry, we see nearly 160 billion food and drink ads every year. And health advocates say 90 per cent are for items that are high in fat, salt or sugar.
Health Canada is proposing restrictions on TV ads peddling junk food, targeting kids every day of the week. The rules would limit these types of ads online as well — perhaps the biggest challenge — and in places where children spend time, like schools and amusement parks.
In mid-August Health Canada wrapped up two months of public consultation on this issue. Further consultation is slated for next year, but there is no deadline for implementing new guidelines.